We wanted to use the annual Holiday Card from Extensis as an opportunity to showcase their vast for-purchase web-font library and the innovative, user-friendly nature of their software solutions.
I led content development for “My Type of Card;” a custom Holiday Card Generator with unique, original greeting card concepts for users to select from, personalize (if they chose to), and then share with friends and family via email and social media.
It's super simple. Try it yourself.
An emaill invited customers to view the card that was made for them, and to make their own.
Users could build their own card based on a selection of original concepts we provided or they could browse a gallery of user-submitted ideas.
Seven original card concepts, in a range of tones, were created (shown below) for sharing as is or for further personalization.
